Scaling Local Commerce Nationwide
DoorDash has accelerated its expansion in grocery and retail by focusing on a simple principle: when local merchants reach more customers, they grow. By connecting consumers with neighborhood stores through its Marketplace, the company aims to drive incremental sales and broaden merchant exposure.
In 2025, DoorDash became the leading third-party marketplace in order volume across grocery and retail in the United States, according to YipitData. The milestone reflects rising demand across everyday shopping categories, from weekly essentials to seasonal purchases.
New Partnerships Fuel Momentum
Merchant growth continued throughout 2025 with major additions including Kroger and 33 new grocery partners nationwide. Retail brands such as DSW, Family Dollar, Old Navy and PacSun also joined the platform, expanding product selection across footwear, apparel and affordable household goods.
With Kroger’s launch, DoorDash now partners with six of the ten largest food retailers listed by Progressive Grocer in North America. The company also broadened SNAP/EBT eligibility for on-demand delivery, reaching more than 50,000 participating stores.
Capturing Seasonal and High-Intent Demand
Seasonal events have become significant revenue drivers. During Valentine’s Day weekend this year, more than one-third of online flower delivery orders were placed through DoorDash, based on YipitData. On both Valentine’s Day and Mother’s Day in 2025, U.S. consumers placed more than one million grocery, convenience, retail and alcohol orders on the platform each day.
These peak moments highlight how the company positions itself to help merchants meet high-intent demand in real time.
Reaching New Online Shoppers
Third-party data indicates DoorDash captures a high share of “new-to-industry” consumers in grocery and retail, meaning shoppers often begin their online purchasing journey on the platform.
The integration of grocery ordering into ChatGPT further extends that reach. Consumers can move from recipe inspiration to checkout within minutes, connecting directly to local and national grocers through DoorDash’s logistics network.
Broadening Categories and Use Cases
In 2025, DoorDash expanded beyond food and staples to include categories such as apparel, toys, books and wellness products. Over 30% of monthly active U.S. users now shop across grocery and retail on the platform, according to internal data.
By combining expanded product selection with on-demand delivery infrastructure, DoorDash aims to position itself as a central hub for everyday commerce. The company maintains that increased scale benefits both merchants seeking broader reach and consumers seeking convenience across multiple shopping categories.
